Why 'slow' beats 'fast'
What happens to a town’s only restaurant when an enormous McDonald’s opens across the street? It is not difficult to imagine several different scenarios, but the final outcome will always depend on the quality of the food, the care that goes into making it and the cost to the consumer. But that doesn't mean undercutting the competition. There is ample evidence that people will pay more for higher quality and a premium experience. In catering, you can’t beat the big boys and g